Human beings are endlessly adaptable, and we are able to learn new behaviours and new tools on a continuous basis long into old age. That is why, in this new world of working from home and staying home, we have all learned how to do Zoom meetings. Everyone from workers, family members and podcasts are using Zoom meetings to do what they used to do in person. The question I have, though, is how did this happen? In the past year, I have used about 10 different video conferencing applications. We’re talking Google Hangouts, Slack, Skype, WebEx, GoToMeetings, House Party and several others. This has led me to wonder how this happened, how did we go from a duopoly of Skype and maybe one other video conferencing tool to this fragmented, balkanised, world of video conferencing. There are so many options, and it feels like every month, I’m being asked to learn a new one. Now I pride myself on being an autodidact that enjoys learning new tools, but when even I forget where the screen share button is in the latest video conferencing tool that I have been sent a link for, it shows that there is a limit to learned behaviours. We know how the tool works, but the buttons are all in a slightly different place. The user experience for all these tools are similar, but just different enough to annoy us when we are sent that link to yet another new tool. This is a good reminder that UX designers are really important in the development of a product. An app or a website should be designed in such a way that people can just pick it up because that’s how intuitive it is. So I applaud the UX designers behind Zoom for making it as intuitive as it is, to the point where people of all ages, from school kids to their grannies, are able to use it for everything from classes to weddings; thanks to Zoom and its excellent UX, we are all able to do all these things and more, but please, please, can we just decide on one or two video conferencing tools, and stick with it? If we all know how to use Zoom meetings now, let’s just stick with it.